How to quickly master the skills to identify 7-11 direct-operated stores in 2025?

In Taiwan,7-11 convenience stores are everywhere in the streets and alleys, bringing great convenience to consumers. However, many people in their daily lives or work often need to judge whether a 7-11 is a directly-operated store or a franchise store. Especially as 2025 is approaching, new policies and market strategies are gradually transforming.7-11 Direct Store DistinctionIt has become a hot topic of concern to all walks of life, investors and even general consumers. This article analyzes theHow to quickly master the skills of distinguishing 7-11 direct-operated stores in 2025, and at the same time, we will teach you how to get started step by step through checklists and tables.

The latest trends of 7-11 directly-operated stores and franchise stores

New changes in direct sales policy in 2025

In 2025, 7-11 Taiwan's headquarters plans to expand the scale of directly-operated stores while reducing some labor and logistics costs. The operating and management model of directly-operated stores will be more standardized and centralized, making the consumer experience more consistent. According to industry statistics, the number of directly-operated stores is estimated to account for 22% of all 7-11 stores in Taiwan, which is significantly higher than in the past few years.

*2025 figures are estimates provided by market analysis agencies

Comparison of profit-sharing models between franchise stores and directly-operated stores

The profit distribution of directly-operated stores is fundamentally different from that of franchised stores. All profits from directly-operated stores belong to the head office, and employees are salaried; whereas for franchised stores, the franchisee bears the operating risks and shares profits with the head office based on sales. This not only affects the product mix and promotion strategy, but also leads to differences in business style and service quality between the two.

How to quickly identify 7-11 directly-operated stores?

Store appearance and signs: the most direct identification method

Understanding the "store entrance signs" is the first step to identifying 7-11 directly-operated stores. According to the latest regulations, starting from 2025, all directly-operated stores will clearly post the words "Direct Store" or "Direct Store" at the entrance, or have a "7-11 Direct Store" identification sticker next to the employee's name tag. There is no such mark in franchised stores.

Key points to distinguish 7-11 directly-operated stores:

• Post direct sales labels at the door
• There is a direct sales sticker next to the counter staff name tag
• DUNS barcode (common in franchise stores, less common in direct stores)

Product display and activities: flaws in the details

Direct-operated stores have a high degree of consistency in merchandise planning and promotions. For example, limited new products and promotional activities are launched almost simultaneously with the official website; conversely, franchised stores may have regional limitations and additional promotions.

surface:On-site identification and key points

Ticket services and payment items: Differences in service scope

Some ticket products or specific payment items are only available for sale and processing at directly-operated stores. For example, starting from 2025, new transportation tickets, government service agency windows, etc. can only be accepted at directly-operated stores. Franchised stores only provide some basic services.

Differences in store staff uniforms and training

Microscopic observation,Direct-operated stores have more uniform and standard uniforms for their employees, and they are also rigorously trained.". In addition, some directly-operated stores will specifically require employees to wear identification badges, and even set up "direct-operated certification" signs at the counter, so the service process is relatively consistent.

5 Practical Tips to Master the Differentiation of 7-11 Direct-operated Stores

1. Check the store with the App

The new version of the "7-11 Store Map" App in 2025 will open the direct/franchise filtering function. Enter the store name or location to check the current status of the location.One-click query saves time.

2. Don’t overlook the small details of receipts and invoices

Some directly-operated stores will have the word "directly-operated" or a code printed on the receipt header, while franchised stores will have the general company name printed on them.Being sensitive to details is the secret to efficient discrimination.

3. Observe job vacancies and recruitment notices

Most of the job openings at 7-11 directly-operated stores are released directly by 1President Enterprises, where the working conditions are more rigorous and they are often advertised as stable full-time jobs. Franchise stores are mainly part-time and short-term.Recruitment channels are very different from content.

4. Comparison of in-store activity DM and official announcement

The official website carries out promotions simultaneously, and the directly-operated stores have a high degree of execution.If you participate in point redemption or ticket activities, it is recommended to give priority to directly-operated stores to enjoy the most timely and complete preferential resources.

5. Ask the store staff - the most direct way

If you come across a store that is difficult to identify, you may want to ask the counter staff directly. Most directly-operated store staff will tell you directly.One of the simplest and most effective methods.

7-11 Direct-operated Stores FAQs in 2025

Overview of industry development: Future trends of direct-operated stores

As the convenience store industry continues to transform digitally and upgrade its "one-stop service",Tips for identifying 7-11 direct-operated storesWill continue to evolve. Consumers will be able to use more technological tools to assist, such as real-time display on smart store billboards, to help save identification time. At the same time, the policy in 2025 tends to expand the direct sales layout and streamline franchise management responsibilities. The distribution of directly-operated stores is expected to be more dense in the future, and the identification efficiency will be further improved.

Master these strategies.Whether you are a consumer, business person or investment planner, it will no longer be difficult to quickly identify 7-11 directly-operated stores in 2025. Today, the convenience store industry is transforming rapidly. Only by knowing how to grasp the details and make good use of technological tools can we find convenience everywhere in life and seize new business opportunities.